Predictive analytics are driving e-commerce conversions for traditional goods in the hands of web-based retailers like Amazon. But this powerful data isn’t limited to serving up a pair of shoes for your next purchase. Predictive analytics are targeting customers and predicting their behaviors, as well. Loved “The illusionist” on ICFlix? Now try “The Artist” or “Girl with a Peal Ring”. With millions of registered users paying a monthly fee to watch streaming programming in the MENA, ICFlix wants to keep those eyeballs engaged. Predictive analytics aren’t limited to entitlement management, either. Twitter uses data to drive new follow recommendations for its 200 million-plus users.
Google reported, 90% of people juggle different devices when working toward a goal. As they move between devices, they expect brand experiences to be seamless yet specific to the nature of the device. Brands have an opportunity to create a new kind of story with more people consuming the news through multiple screens.
“The X Factor” is back for Season 2, bringing you more staged drama, coach cattiness, singer sob stories, a good vocalist or two, and Britney Spears — all sponsored by Pepsi!
The 7-Election has been pretty accurate in the past, and the the chain is expanding the program this year. Yes, 7-Eleven’s politically themed promotion is back, letting shoppers enjoy their coffee in blue cups bearing the name of President Obama or red ones representing the Republican challenger.
Imagine you were off to board a flight to meet your family or maybe an important client or to cut that important deal. If you were offered an alternative blind destination at the cost of your original plan, would you be adventurous enough to grab the challenge, especially if it was an all expense paid trip?